Well we know it is calculated by taking the Return of Net Operating Assets from cost of capital then multiplying by the net operating assets, but what exactly does that mean?
This is a ratio which i have had to go back to chapter readings and also a little of my friend google to really get a good understanding, and I still slightly question whether I have it right. How I understand it is that while considering the opportunity cost (which is the cost that is missed out on by making decision to go with one opportunity and not the other), it compares the firms’ profit against its cost of capital. Cost of capital is one aspect I seem to struggle to commit to memory but after more research it is starting to sink in that cost of capital represents the return a firm needs to take on an investment, so the profit they need to cover the cost of the investment. (stay in my mind, NOW!).
We know that if the economic profit is a negative figure then the return of operating assists is greater than the cost of capital and if it is positive then the return of operating assets is lower than the cost of capital, and this is of course what we want.
So what are the drivers to result in this economic profit?
Well for my firm the return of net operating assets (RNOA) for 2017 & 2018, is below the weighted average cost of capital (WACC) so this means I can only expected to get a negative figure for my economic profit. So why is the RNOA below the WACC for these two years, well this is because my firms Comprehensive Operating Income (OI) is substantially low for 2017 & 2018 compared with the 2016 & 2015 years. This combined with a higher Net Operating Assets (NOA) for 2017 & 2018 leaves my firm with a much lower RNOA. As we know RNOA = OI/NOA.
Its interesting to dig deep into the financial statements and really find out how our firms trend over a four year period, imagine if we went over 8-10 years, I wonder the trends we would see then!
I wonder what else I can find out about my firm in the last week of studying this unit and maybe I will find other factors that are driving my economic profit to be so much lower for 2017 and 2018? Any suggestions?


