Step 3
Select Harvests is the firm I have
been given for my assessment for this unit. I was excited when it was time to
find out which firm I would receive, and I was really hoping for a firm that I
had heard of and therefore hopefully could relate to. When I saw Select Harvest
beside my name, I straight away thought what is this firm? What do they do?
Where are they located? Am I going to be interested in what they do? After some
research this is what I discovered.
About My Firm
Select Harvest are in
Victoria, South Australia and New South Wales, with their head office in
Victoria, Australia and they are a leading manufacturer, processor and marketer
of nut products, health snacks and muesli. Select
Harvest have several market leading brands; Lucky, Sunsol, NuVitality, Soland,
Allinga Farms in retail; Renshaw and Allinga Farms in wholesale and industrial
markets. It wasn’t until I looked at my firm’s website and saw these brands
that I realised that I purchase on of Select Harvest products, Lucky, and I
didn’t even know. I had no idea Lucky was part of Australia’s second largest
almond orchards and one of the largest globally. Having multiple brands focuses
on different products allows Select Harvest to target a very large range of
consumers.
More background information about
Select Harvest in my blog entry
https://melsergiacomi.home.blog/2019/03/20/select-harvest/
Annual Report and Challenges for
Select Harvest
http://selectharvests.com.au/documents/SHV_Annual-Report-2018_DIGITAL.pdf
After getting to know a bit more about
my firm I found that the annual report was a little easier to read and find the
information I want to find. When I first opened the Select Harvest Annual
Report for 2018, I was slightly overwhelmed, it is 84 pages and contained a lot
of information.
One of the first things I noticed in
the report was in the performance summary they reported results that showed
lower revenue in 2018 than 2017 even though both almond crop volume (MT) and
almond price (A$/g) where higher in 2018. How does this happen? Further
investigation revealed this is a result of lower branded Food Division volumes.
This is likely because of challenges of the Food Division heavily impacted by
Coles significantly expanding their Private Label brand in domestic cooking nut
category against Select Harvest brands like Lucky. This challenge saw $3million
EBIT decreased from FY2017 to FY2018. Is Coles going to be the only one that
has then negative effect on Select Harvest?
The Chairman and Managing Directors
report stated how 2017/18 has been a transformative year for Select Harvest, as
they delivered strong profits despite the testing climate conditions. I further
researched the testing conditions and discovered Select Harvest installed 77
frost fans, which will protect a further 364 Ha (900 acres) of almond trees. Select
Harvest managing
director Paul Thompson said “Last years frost affected orchards have
rebounded strongly”. The reason for this is because of the installation of
these frost fans and the use of plant health monitoring system Select Harvest
invested into, which have made for a favourable almond growing season. The plant
monitoring system was rolled out across 60% of their mature trees. This shows Select
Harvest has risk mitigation plans that have a positive impact on their
production, which is desirable as the interest in the Australian market is
growing following the challenges with US and China due to higher tariffs. I would
think that to further help combat climate issues, Select Harvest will need to
invest in more frost fans as well as look to cover closer to 100% of their mature
trees with the health monitoring systems.
The report also goes on to talk about
expanding into the Asian market and how this is an important step in creasing
Select Harvest focus on the high growth Asian Market. By signing a trade
agreement licence and distribution agreement with Chinese company PepsiCo
Foods, Select Harvest have stepped up their commercial efforts. After researching this agreement further, it was revealed that this deal
greatly benefits both Select Harvest and PepsiCo; Select Harvest via expanding
its sales footprint in one of the most rapidly-growing consumer nations and
PepsiCo promoting a Chinese-focused campaign that plays up to patriotic
sensitivities in China. Is this going to be a long-term positive trade deal for
Select Harvest? It seems to me to have great potential but clearly needs to be strategically
planned for success.
Select Harvest have had several
challenges this year as I have mentioned, from Coles expanding their private
label, the climate including frost and the trade agreement with PepsiCo. Even with
these challenges they were still able to deliver strong profit in 2018 ($20,371,000)
that is most than double what it was in 2017 ($9,249,000) for profit
attributable to members of Select Harvest Limited, as stated in the income statement.
This profit surprised me as the total revenue is significantly lower in 2018,
however I discovered this is offset by the fact that the expenses, in
particular cost of sales, is noticeably lower in 2018 than 2017. This shows to
me that Select Harvest are a firm that are forward thinking and strategically
plan their focus on reducing the cost per kilogram of production and continue
to invest in the firm, which I believe is a very important part in running a
successful firm.
I found the best way to read and
understand the financial statements was to use a calculator and add up and
minus totals and then it helped to work out the statement. For the income statement
it made sense for me that if I add all the revenue and other income then minus
the expenses it would equal the profit. But on the statement, there is no total
expenses section and the profit is in the same section as the expenses and made
me think I had it wrong, thankfully I didn’t and was glad to have a little win
at the number’s games.
Looking at the Balance sheet and Statement of Changes in Equity was more confusing for me to analyse. The balance sheet I tried to use the fundamental accounting equation of Assets = Equity + Liabilities. One the second attempt this equation worked, I used the net assets the first time instead of the total assets. Although I was able to work out the equation, it didn’t make sense to me that the net assets are in the same section as the liabilities instead of either at the bottom after the equity or with the assets at the top part of the Balance sheet. This is one area which I am hoping after I watch the videos on how to enter the numbers into my spreadsheet I will understand more. The Statement of Changes in Equity was the last financial statement I read and there were a few common numbers which made me feel I could understand it a little better. The balance at 30 June 2018 was the same number as the total Equity on the balance sheet and same with a couple other numbers. However I notice the equity or balance number as it is on this statement was quite a bit higher than the year before which I thought to mean that it was worth more or made more profit and I still think it is, correct me if I’m wrong, but my question is why is the number of dividends paid or provided very significantly lower than the year before? It is five times less in 2018 than 2017 and I’m not sure the reason for this.
Any feedback would be greatly appreciated and would be happy to return some feedback to others
Thanks for reading